Marketing in Venus

IDR 35,000.00

Judul : Marketing in Venus
Penulis : Hermawan Kartajaya dkk
Penerbit : Gramedia
Cetakan 1, 2003
302 halaman
kondisi bekas,bagus
Harga : Rp 35.000,-

18 Guiding Principles of Marketing in venus
-information techonology carries more emotional messages
-most customers in this interactive world are WO-MEN
-most competitive advantages are from 'feel' benefits
-customer insight is the best tool to find out the customer's hidden needs
-be intuitive, not interpretative
-be proactive, not reactive etc

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